|Be simple, bold and clear
||“Stick to the essentials and make sure they help the buyer make a more informed decision; a clean-cut design can convey information and make a product shine using simplicity.” -99designs.com
|Embrace custom lettering
||More emphasis on hand-written lettering. Something that makes the customer feel some sort of connection to the product. Lettering that can separate your design from the digital standard text.
|Go wild with color
||As the title says, go wild! If you’re not sure what colors to choose, take a look back at our packaging color blog. There you’ll find out what colors to choose to ensure your product packaging lines up with your company’s values.
|Repeat a pattern
||“Although the idea of repetitive shapes might seem simple, the technique can be dynamic and compelling when used correctly.” -99 designs.com
|Use illustration as narrative
||Let the imagery on your package tell a story about your brand or your product.
|Imagine ingenious die cut
||“Creating a window in your packaging can show the product in a meaningful or clever way, making a buyer stop and take notice.” -99designs.com
|Find vintage inspiration
|Explore eco-friendly packaging
||Similar to 2016, sustainability will continue to push packaging growth!
|Put in mail
||Growth in e-commerce sites and stores means packaging designs need to be mailable. Make sure your packaging design stands out when consumers’ open it at home!
Mintel.com came up with a great list of trends that are expected to be seen throughout the global packaging industry. Some of these trends are seen through the packaging design itself, and have already been mentioned.
Key trends for 2017 to be on the lookout for:
- The [Re] Union of Package Structure and Branding
- The Face and Role of Packaging Online
- Packaging Gets Smart, Active and Intelligent
- The Experience of Packaging
- Extend My Brand
As you can see online packaging is going to be an absolute force in 2017. We are going to see more company’s shying away from multiple brick and mortar stores. Billing and shipping information will continue shifting to online systems. Packaging will also see more quoting and ordering online as well.
Brandpackaging.com and Outlookgroup.com have a great list of trends that are expected to be seen in the US. As mentioned earlier, some of these may be repeats from design and global trends. Again, pay close attention to these in 2017.
The Outlookgroup.com highlighted the following trends: