Can color affect consumer perception about a product? says that it very well may. While packaging for similar products can vary significantly, a lot of time and thought goes into the choices made by designers. As you look to rebrand or change packaging design be sure to choose a color that will appeal to your target market/consumer. does a great job breaking down a few major colors (black, white, red, orange, green, yellow, purple, blue) and what they represent about a product. Color appeal and what it can say about a product does change as culture changes and thus may require more research when selling internationally.  For example, the article states that red represents, “passion and boldness (and appetite!).” However, in Chinese culture red represents happiness and luck and is not allowed at funerals. Similarly, according to this article white represents, “cleanliness, purity, and simplicity.” Yet, in Japanese culture white carnations are used for funerals and associated with mourning.

This is a great article to reference while thinking about packaging and design. Knowing what your color says to consumers while sitting on a shelf is very powerful. says...
Find the original and some more details on the color of packaging here: 
The prepared a list of things that you should always keep in your car during these snowy months;

· Windshield scraper and snow brushCartoon
· Spare windshield washer fluid
· Food and Water
· Outdoor clothing and Footwear
· First-aid kit
· Flashlight (w/ Rayovac batteries)
· Traction aid
· Shovel
· Tow strap
· Jumper cables
· Flares, reflectors or warning lamps

These items are very handy to have in the trunk or under a seat because you never know what might happen. The other day I found myself on the side of the road in 20-degree weather with a flat tire on my way home from work. I opted to change the tire myself instead of calling roadside assistance. As I laid on the cold ground in dress pants, a nice jacket, and loafers I was wishing for pretty much everything on the list above.

The sun is setting before 4:30pm this time of year, so make sure you have a flashlight and some spare Rayovac batteries if you find yourself stranded in the dark.  
October really is one of our favorite months of the year! It marks the beginning of Fall, the leaves start to change, the air begins to get a little bit cooler, and October is manufacturing month of course! Manufacturing is one of the more important industries for Wisconsin accounting for 19 percent of our state’s Gross Domestic Product (GDP). Therefore, Governor Walker has declared October, “Manufacturing Month” in conjunction with National Manufacturing Day which is celebrated on October 7th.

What better way to celebrate how great manufacturing has been to the state of Wisconsin than dedicating a whole month to the industry. Manufacturing in WI is responsible for more than $57 billion worth of economic output and employing over 462,000 Wisconsinites according to There are great opportunities for manufacturing positions in Wisconsin between 2012 and 2022 for machinists (1,680); manufacturing sales representative (3,684); mechanical engineering (142); computer engineering (58); and electrical engineering (42) according to

October is a great time to get students in for facility tours and lessons about potential future careers in manufacturing.  Weldall Manufacturing, Inc. in Waukesha has taken the initiative and brought students in for tours at their location. This is part of a great program called Schools2Skills. says, “High school students in Waukesha County toured local businesses Tuesday as part of a program aimed at piquing their interest in manufacturing careers.” 
If you take a look back to our post in August, we mentioned that the contract packaging industry was on the rise. In August, a research market report stated that contract packaging was expected to rise by more than 10% through 2020. We went into a little bit of depth about sustainability as one of the key factors pushing this growth.

As this year continues we can see some companies taking initiative in their push to be more sustainable. According to Packaging News UK, Coca-Cola is one major company that has set its sights on becoming more sustainable. Coca-Cola has set goals they hope to reach by 2020 in an effort to become increasingly sustainable as a company. These goals are laid out in an article excerpt from Packaging News UK and are as follows:

-          Take 40% of the total energy used from renewable and clean energy sources

-          Recover for recycling 40% on average of total packaging placed on our markets

-          Source 20% of the total PET used from recycled PET and/or PET from renewable material

-          Reduce the amount of primary packaging by 25% per liter of beverage produced

-          Certify over 95% of key agricultural ingredients against the Coca-Cola system’s Sustainable Agricultural Guiding Principles

-          Invest 2% of its annual pre-tax profit in communities

-          Double the number of employees taking part in volunteering initiatives during work time by 10%

These goals are a huge step in the right direction of sustainability. If they are able to reach their goals by 2020 it will be great not only for Coca-Cola, but for the packaging industry as a whole. Hopefully seeing a large company such as Coca-Cola take a leap forward in sustainability it will drive others to follow suite.